PRESS RELEASE: eBook Publisher and CEO of CyclopsMedia.com to be
interviewed on radio show
On Wednesday night, June 6, David Spiselman, CEO of CyclopsMedia.com will be
interviewed on a radio show Business Without Boundaries, hosted by Dr. David
M. Livingston. Mr. Spiselman will speak about crafting a successful startup
company, and about eCommerce using eBooks as a model for what to do and what
to avoid.
The show is divided into three segments. Segment 1 of the show goes for 14
minutes until the commercial break and it is the longest of the segments.
Segment 2 runs for six minutes, then a four minute break. Segment 3 runs
for 11 minutes, then a four minute break. Segment 4 runs for 6 minutes,
then a four minute break. Segment 5 runs for 4 minutes, until the end of
the show.
If you want to listen to the show and ask Mr. Spiselman questions, use the
contact information immediately below:
http://www.nabcinc.com
When you get there, click on the link to KFNX in Phoenix for the live show.
The toll free number is 1 866 277 5369 for people outside the Phoenix area
calling in with questions. For people within the Phoenix area, the number
is 602 277-5369.
The intended flow of the show is to discuss the following questions:
1. What are the most common sources of funding for a startup business?
2. For smaller startup situations, what would be a reasonable rule of thumb
for the percentage of needed capital that should come directly from the
founder, family, or friends?
3. What are the three or four most important elements the start-up must
have in order to raise initial capital from someone other than family or
friends?
4. What are the steps involved in getting investors interested in and
eventually funding the business venture?
5. What characteristics and qualities of the management team will investors
find attractive if they are going to invest in a startup venture.
6. What market characteristics and parameters does the investor look for
when considering investing in the business? What evidences a growing and
sizeable market?
7. What type of business planning should the entrepreneur have undertaken
prior to commencing to raise the capital? What should the entrepreneur have
available to show and discuss with potential investors? How important is it
to have a comprehensive business plan?
8. Ideally, what should be in the business plan and should the entrepreneur
undertake to develop it on his or her own, or should they hire a consultant
to complete the business plan?
9. What is the investor preference for how goods and services will be
marketed? That is, do the investors prefer that the business market
directly to other businesses, to consumers, or to a combination of both?
10. When raising capital, what are the advantages of the business to
business model versus the business to consumer model?
11. CyclopsMedia.com, which publishes e-books, is a business to consumer
marketing venture. How does CyclopsMedia.com raise its capital given that
the business to business model seems to be the preferred model for
investors? What is an e-book is and what does CyclopsMedia.com do?.
12. Why does CyclopsMedia.com sell only through literary agents rather than
directly from the authors? How does this policy facilitate the growth and
success of the company?
13. What type of management team did we put together for CyclopsMedia.com?
14. Back to startups in general, what Return on Investment (ROI) do
investors look for and over what period of time?
15. What would be the minimum ROI and time frame an investor would likely
consider?
16. What is meant by the term "useful life?"
17. How does one find a suitable venture capital investor or angel for
investing in the startup?
18. What percentage of company equity should the founder be willing to
exchange for a venture or angel capital investment?
19. Many people believe that if funding comes from a venture capital
company, they will eventually be required to give up their management of the
company they started. Please elaborate on this and how should the
entrepreneur view this probable requirement? Should it be viewed as
negatively as people seem to think it should?
20. Obviously the startup requirements for a small, mom & pop type business
are probably quite different from what we have been discussing. If a
listener were trying to raise capital to start a mom & pop type business,
say a small traditional book store, boutique clothing store, yogurt or ice
cream store, or even a franchise, how would this person obtain startup funds
beyond his or her personal, family, or friends investment? Most likely a
venture capital company and possibly even an angel would not be interested
given the limitations on size, management, market, with most mom and pop
businesses.
21. Please offer closing thoughts and recommendations for the listening
audience.
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